The Problem Of Changing Prevailing Business Attitudes Vis-a-Vis Cloud Computing

Wide acceptance of cloud computing technology among corporate businesses has yet to be achieved. Many enterprises are still reluctant to shift to this new data and software management platform due to several reasons, such as security (the biggest concern), resistance to abandon the old ways of doing things, and misconceptions.

Cloud computing actually offers a great deal of benefits and advantages to businesses that would help them cut down on costs, focus on their products, and maintain competitiveness in the marketplace, should they choose to adopt it.

One industry that has seen tremendous gains due to the emergence of cloud computing is the publishing industry.  Unfortunately, not many publishers are keen on exploiting cloud computing to their advantage, preferring to cling to the established ways of doing business.

Amazon now has a product called Kindle which, through the wonders of cloud computing, allows users to download eBooks quickly and conveniently from any location where they can secure an Internet connection.

You may be on a trip overseas, in a place where English language reading material is not widely available, but so long as you have access to the Kindle you can easily get the latest English magazines and paperbacks in minutes.

Alternatively, if you are not too keen on spending your hard earned money on reading material downloads, you can just access one of the numerous online libraries that offer eBooks for free or for a minimal price.

With Kindle you don’t need to lug around heavy books with you anymore, which can be a real drag when travelling.  This efficiency simply couldn’t have been made possible without cloud computing.

However, publishers seem to be slow to seize such opportunities and instead prefer to rely on traditional revenue streams. One thing that is preventing this is the fact that eBooks remain almost as expensive as their hardbound parents, even though there are no costs for publishers concerning the printed materials.

What publishers don’t realize is that if they price eBooks low, they can potentially grab a bigger market share, as people will be able purchase eBooks instead of the hardbound versions which may be too expensive for them.

Companies could easily adapt to this pricing strategy since the costs involved with producing an eBook are much less when compared to printing physical books.

Unfortunately, the publishing industry appears to be hesitant to take advantage of the many possibilities that cloud computing offers them, just like many other industries.

However, if experts are to be believed, in the not too distant future many companies will be forced to adapt and come up with more consumer friendly strategies to deal with new circumstances brought about by technology-led (such as cloud computing) market changes.

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